Operations & Analytics
I find where things quietly break.
Then I build the system that should have existed all along — a CRM, a workflow, a dashboard, a process nobody wrote down.
About
I'm an operations and analytics person who keeps ending up building the infrastructure nobody assigned me. I've done it across ticketing, fintech, and sales ops in Sydney, Amsterdam, and Jakarta — building CRMs from scratch, automating workflows, and turning messy data into decisions. I hold a Master of Commerce in Business Analytics from UNSW and work daily in Python, Power BI, and SQL. Mostly, I just notice what's broken and can't leave it alone.
Experience
Business Development Coordinator · Ticketek Australia
Dec 2025 – Present · Sydney
- Built the commercial team's CRM from scratch, including automated workflows for deal-stage notifications and correspondence syncing
- Wrote the Business Development Bible, documenting workflows and standards across the function
- Led a nationwide market-mapping project whose output fed a board pack for the Group COO
Customer Success Specialist · Blossom App
Aug 2024 – Dec 2025 · Sydney
- Traced a UX gap causing customers to withdraw funds instead of switching products, then redesigned the fix end to end — cutting withdrawal value from AUD 5M to AUD 1.9M
- Trained an AI triage tool that cut live-chat resolution time from 15 minutes to 2
Sales Operations Specialist · Saleslift Studio
Aug 2023 – Apr 2024 · Amsterdam
- Built outbound sales processes and playbooks for B2B clients across multiple markets
- Managed email domain health — DMARC, warm-up, deliverability — and resolved inbox-placement issues
Sales Analyst · Primeskills Indonesia
Apr 2023 – Aug 2023 · Jakarta
- Revised the company's pricing model based on production costs and margins
- Rewrote the company's pitch decks and brochures on own initiative
Account Executive Intern · Primeskills Indonesia
May 2021 – Aug 2021 · Jakarta
- Helped close deals worth IDR 150 million in the first month of the internship
Skills
Analytics
PythonPower BISQLTableau
Software & workflow
Google Apps ScriptHubSpotMonday.comJira
Languages
English — bilingualIndonesian — native
Education
Master of Commerce — Business Analytics & International Business
University of New South Wales · 2024 – 2025
BSc International Business
University of Groningen · 2021 – 2023
BSc Business Management
University of Indonesia · 2019 – 2023, dual degree